Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days

Car Commercial to Go

An initiative from Centraal Beheer insurance and DDB Unlimited to help customers sell their cars in a unique way by creating personalised car-commercials. This car commercial consisted of 3 user-choosable backgrounds, projected on a 20x4m backdrop plsu floor projection and a personalised voice-over, recorded live. Circus Family created the system and workflow to shoot 25 fully automatised car-commercials a day.

Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days
Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days
Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days
Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days

Challenges for this setup included having a four camera setup that needed to be automated in accordance with the background animations, and record the automated switching in sync with the live voice-over. Developing a workflow in which it would be easy to add a custom pay-off/price tag and distribute this all in the shortest time possible.

The heart of the system was a custom piece of software that controlled a couple of other programs and made sure those were in sync:

– a custom program that records the video input of a capture card and the audio input of a sound card with an CSV export for filenames and metadata and a Prores export of the combined video and audio
– an OSC trigger to control the videoserver that projects the custom created animations
– an OSC timeline that controls a broadcast switch with the four camera inputs, matched up to the content of the three animation themes themes

This way with the push of a button the projection animation starts playback (including audio in the studio for the voice-over actor to sync to), the OSC timeline for the camera’s starts and the output and voice-ove- audio get recorded. The saved Prores is imported in Adobe Premiere to combine with the custom pay-off/pricetag, a high quality version of the background audio. A final render is ready to be sent to the customer.

Every customer had a 15 minute window to bring in their car, position it, do 3 takes and leave the set again. After that it would take a maximum 15 minutes to get a sendable version for the customer.