Our vibrant new campaign for BandLab, the mobile-first music making app of choice for young musicians around the world. In BandLab’s first global brand campaign we took inspiration from field recordings – heard in everything from Pink Floyd’s Time to Billie Eilish’s Bad Guy. We tasked up-and-coming creators to ‘Let The World Hear What You Hear’ by recording samples in their neighbourhoods.
Shot locally on location and featuring local members of the BandLab community in LA, Rio, London and Jakarta.
The artists field recordings and singing were mixed into music by Joris Titawano & Kase Prince
produced by Artillerie for Brand Articulations
filmed in LA, Rio, London and Jakarta
Film Direction & Design
by @circusfamily @artillerietv & @balore
with Rikki Khanna, Stan Smeets, Joris Titawano & Kase Prince
All images @circusfamily
Creative Director – Boyd Coyner
Agency – Brand Articulations
Concept – Rikki Khanna, Wouter Westen
Directed by – Wouter Westen
Production – Artillerie & Circus Family
Edit & VFX – Stan Smeets
Circus Family B.V.
Doctor Jan van Breemenstraat 3
Cabinet 52 (Parcel delivery at Cafe DS)
1056 AB Amsterdam