Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days

Car Commercial to Go

An initiative from Centraal Beheer insurance and DDB Unlimited to help customers sell their cars in a unique way by creating personalised car-commercials. This car commercial consisted of 3 user-choosable backgrounds, projected on a 20x4m backdrop plus floor projection and a personalised voice-over, all recorded live. Circus Family created the system and workflow to create 25 fully automatised car-commercials a day.

Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days
Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days
Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days
Circus Family - DDB Unlimited - Centraal Beheer - Car commercial to Go - Installation - 52 commercials in 2 days

Challenges for this setup included having a four camera setup that needed to be automated in accordance with the background animations, and record the automated switching in sync with the live voice-over. Developing a workflow in which it would be easy to add a custom pay-off/price tag and distribute this all in the shortest time possible.