Queen Charlotte: The most recent addition to Shondaland’s Bridgerton franchise, called for a unique campaign that would embrace the beloved character while introducing the new, youthful Queen. This campaign also aimed to commemorate her journey, highlighting the challenges and triumphs she would experience upon ascending to power.
Our inspiration stemmed from her regal Crown Jewels, which led us to create a grand installation within the Galleria de la Reine in Brussels. Circus Family was tasked with designing, constructing, and installing the crown, employing a combination of custom addressable light fixtures and uniquely shaped mirrors, creating the illusion of them hovering in mid-air. The resulting crown-shaped brilliance, resembling an abstracted chandelier, produced a captivating play of light that elevated the concept of the QC crown. In its abstracted crown shape, it conveys the interplay of light on this ethereal and adaptable sparkling jewel.
NETFLIX Queen Charlotte
Installation
Brussels, Belgium
Commissioned by WHALE©Tailored Creative Production
with Cas Dekker, Stan Smeets, Eddy Dijkstra, Michael May
Images @ewouthuibers