Soundtracks is a real-time, adaptive audio experience that responds to the traveler’s location, time of day, landscape and weather. And thus creates a unique, constantly changing soundtrack for each individual traveler on Interrails total European rail network.
Day becomes night, the track changes. Countryside gives way to mountains, the track changes. It starts to rain, the view from your window changes, so the music responds to that.
Commissioned by agency Fitzroy we helped develop Soundtracks for the 50th anniversary of Interrail. An impactful brand activation that is memorable, emotional and connects with the audience on a deeper level.
THE SOUND OF YOUR INTERRAIL ADVENTURE
Interrail/Eurail – SoundTracks
Realtime Adaptive Audio Experience
Commissioned by Fitzroy
with Vera van de Seyp, Michael Tjia, Joris Titawano, Cas Dekker, Dominique de Vos